Appco Direct Sweden goes against conventions, but that too in a totally unconventional manner.
Appco Sweden in fact has nothing against conventions and conventional principles of direct marketing. On the other hand, the company follows conventional principles. It would even be apt to say that the company derives strength out of the very conventional and time-tested of marketing theories and principles. It's on these conventional principles that the whole success story of the company is based.
If this is so, then what's the talk about 'going against conventions'?
For Appco Sweden going against conventions happens in a very unconventional manner. The company goes against conventions in the sense that it doesn't hold conventional and new or unconventional ideas as diverse things that cannot be blended together. The company doesn't like the idea of going after new or unconventional ideas and thoughts leaving aside the conventional principles and theories of direct marketing. The company understands that to derive the best of mileage from its direct marketing campaigns, it has to blend both these streams of thoughts in a cohesive way and work out a new, path-breaking kind of work culture. This it does and that's how Appco Direct Sweden has been scoring so high in direct marketing, all these years.
Appco Sweden in fact has nothing against conventions and conventional principles of direct marketing. On the other hand, the company follows conventional principles. It would even be apt to say that the company derives strength out of the very conventional and time-tested of marketing theories and principles. It's on these conventional principles that the whole success story of the company is based.
If this is so, then what's the talk about 'going against conventions'?
For Appco Sweden going against conventions happens in a very unconventional manner. The company goes against conventions in the sense that it doesn't hold conventional and new or unconventional ideas as diverse things that cannot be blended together. The company doesn't like the idea of going after new or unconventional ideas and thoughts leaving aside the conventional principles and theories of direct marketing. The company understands that to derive the best of mileage from its direct marketing campaigns, it has to blend both these streams of thoughts in a cohesive way and work out a new, path-breaking kind of work culture. This it does and that's how Appco Direct Sweden has been scoring so high in direct marketing, all these years.
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